http://www.rasgaitis.com/about daily 0.75 2025-11-10 https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1672888176118-Y67JFFXMBCQVJZIZYSSN/GuyWhoWantsToKnowIfYouListenToThatPodcastHeLikes.jpg About - Let's make something people love. Resume / LinkedIn / Email I’m a Brand Builder + Creative Director with an entrepreneurial heart, a strategic mind, and a dozen years of ad agency experience helping brands make things people love. Because the first job of marketing is to make you glad you saw it. https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1672888176118-Y67JFFXMBCQVJZIZYSSN/GuyWhoWantsToKnowIfYouListenToThatPodcastHeLikes.jpg About - Let's make something people love. Resume / LinkedIn / Email I’m a Brand Builder + Creative Director with an entrepreneurial heart, a strategic mind, and a dozen years of ad agency experience helping brands make things people love. Because the first job of marketing is to make you glad you saw it. https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1614204347969-C1GYKYWSAXHCYU8OAHR6/image-asset.jpeg About - Also… I’m an enthusiast. I’m an indie orchestral folkie. I’m a third-generation haberdasher. I’m a retired thespian troupe president. https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1530583282724-4I4QGIFM3YOFIR49C2J0/GuyWhoWantsToKnowIfYouListenToThatPodcastHeLikes.jpg About https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1530750650362-35UYFEX2ZN1TV4AMUHTY/IMG_0603.JPG About - And… I’m a skier who says “shred.” I’m a baby giraffe attack survivor. I’m a Freakonomic-ist. I’m a email sign-off. https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1476199807666-J5BBGL4FFM6FSYE3B2P7/10421250_10103208700630134_2867919396220340098_n.jpg About https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1530750745929-10UORT73F9AVK4WTDI98/ProfessionalVic.jpg About - By the way… I’m a card game designer. I’m a Headspace fanatic. I’m a runner / cyclist / cardio-lover. I’m a podcast curator. http://www.rasgaitis.com/projects daily 0.75 2024-04-27 https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1481039552744-FZ0FVAH6Y5JTFQA0UKEB/RidgesIphone.jpg Projects https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1483730578999-4LWKMWYAX5WD3VK1MXH3/DSphone2.jpg Projects https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1530747829415-AZ3AGFRX76SRZM8T21ID/IMG_4230.JPG Projects https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1530854997050-ZJD11DAD2BEBVGVM0OKX/copywriter2.jpg Projects https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1553060653491-HP4YI409TUFOOEM59SN0/Lee-25-of-26.jpg Projects https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1610515591329-4ZB9O76URCQIEFGM6VVY/photo-1546864558-fb3778ab5521.jpeg Projects https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1641536769657-YGQEXLQDB411ACMARLQ2/flashlight-595110980.jpeg Projects https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1641537217231-MZ2JUHIAA6INZF38BVW4/IMG_1718-2.jpeg Projects https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1476299258967-B0BZTDOH7YCRG42TX9UZ/PampsCover.jpg Projects - Pampers: Email, All Grown Up Although 80% of hospitals start newborns in Pampers as their first diapers, and despite Pampers being the most trusted diaper brand by both moms and experts, many parents switch to less expensive brands as they realize that their baby isn’t as fragile as they thought. To ensure that these parents continued thinking of themselves as “Pampers Parents,” we needed to do one thing: Cultivate loyalty so strong that it out-values our competitors’ lower prices. https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1610517311819-N66H6WUDO104LAMG4NW2/image-asset.jpeg Projects - Each & Every: An All New, All Natural Deodorant Irritants, carcinogens, synthetic fragrances… the way most deodorants are made stinks. But Each & Every is proud to use all-natural ingredients. So, when the usually direct-to-consumer deodorant scored a pop-up at one of NYC’s trendiest shopping destinations, we used their ingredients to make sure busy New York subway riders took notice. https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1611086565643-0AEKEUONWD9WLH5NS24W/image-asset.png Projects - Go Off Mute: Breaking The Last Agency Taboo Not much is off-limits at an advertising agency. Except, strangely enough, talking politics. But, heading into the most talked-about election we’ve ever seen, The Integer Group wanted to finally open up the political conversion and ensure every staffer’s voice was heard at the polls. So, in a mid-pandemic work-from-home world, we hijacked every corner of our digital office—from social media and email to video chat and calendars—turning industry buzzwords into political conversation starters to break the last agency taboo. https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1670607716611-IDOBRRWU8EK2WT8BFPX3/HERO.jpg Projects https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1476112633854-9M4LLTUHSCJB7HISODGX/Braun_Russel1.png Projects - Braun: Making Electric Shavers Bigger Than Beards In the 1960s, Dieter Rams made Braun a global design icon with beautifully simple consumer tech products that can still give you (if you’re me) goosebumps today. By 2015, however, the legendary brand’s U.S. presence had slipped to being the lesser known over-priced electric shaver at Walmart. With P&G's big-time NFL partnership at their disposal and a lucky-break spokesman deal with Super Bowl champion quarterback Russell Wilson, the brand asked us to leverage a football-focused TV buy to make premium electric shavers matter to an increasingly bearded U.S. audience. https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1713192496631-A2H0XAJO6CDVHUFTCCYM/20231019_EPAS_RM_MyEpicLaunch_EmailAnimation_Mobile_828x828.gif Projects - My Epic: Our Brand In The Palm Of Your Hand For the innovative new My Epic app with Mobile Pass, we crafted every detail of the experience — from the marketing to the user interface — to bring the Epic brand to life. Download it at EpicPass.com/app http://www.rasgaitis.com/home daily 1.0 2025-11-10 https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1611086565643-0AEKEUONWD9WLH5NS24W/COVER.png Victor Rasgaitis - Go Off Mute The Voting Campaign For A WFH World https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1670607585851-K5L9JXBLH9GPKJSJXUYR/HERO.jpg Victor Rasgaitis - Après My Pandemic Project Is Now A Real Game https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1610515591329-4ZB9O76URCQIEFGM6VVY/photo-1546864558-fb3778ab5521.jpeg Victor Rasgaitis - Seattle’s Best When Parents Go Back-To-School https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1641536769657-YGQEXLQDB411ACMARLQ2/flashlight-595110980.jpeg Victor Rasgaitis - Duracell Super Top Secret Password-Protected Battery Film https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/99f97b70-89e5-41d7-a339-159674f49cd9/MyEpic-Home.png Victor Rasgaitis - The My Epic App Putting A Brand In The Palm Of Your Hand https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1610517311819-N66H6WUDO104LAMG4NW2/CommArts_Integer_Each%26Every02+copy.jpg Victor Rasgaitis - Each & Every 360°, OOH, Social, and Film https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1476126143073-Y0T8V0JKX2OZ9DWW69FB/Screen+Shot+2016-10-10+at+2.54.29+PM.png Victor Rasgaitis - Pampers Email Is Really Social Media https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1553060653491-HP4YI409TUFOOEM59SN0/Lee-25-of-26.jpg Victor Rasgaitis - Hacking #50forLee My Anonymous One-On-One With The Legend https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1480831684137-TGEGKU9FGEDDE9KA9B87/The_Ridges_%282013%29.png Victor Rasgaitis - The Ridges A Band Is A Big Idea https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1641358590823-RDCPIKQD043THRQFYBHL/IMG_1718.jpg Victor Rasgaitis - Giant Eagle Ice Cream Brings The Neighborhood Together https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1530747829415-AZ3AGFRX76SRZM8T21ID/IMG_4230.JPG Victor Rasgaitis - Dog Dad My Pup, My Travels, My Etc. https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1481302802669-XTCNFGLEJFZPTRPGPSGA/Deep_Social.jpg Victor Rasgaitis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/0002c46e-ccc5-415c-a9f2-93ef04b80a34/copywriter2.jpg Victor Rasgaitis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/4bb6888a-905b-453a-a934-18911ca8d17e/IMG_0615.jpg Victor Rasgaitis - Hi, I’m Vic How Did This Kid End Up In Advertising? https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/c323eb28-e973-4426-b695-a897e5fce864/09.11.png Victor Rasgaitis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57f8024a8419c230caf272ad/1476113716027-SZ125X96WFGOW52LZ0LA/Braun_Russel2.png Victor Rasgaitis - Braun Film, TV, And The Director’s Cut